<![CDATA[Automotive Dynamic Ads - Dealership Digital Marketing Resources]]>Tue, 16 Jun 2020 03:20:32 -0700Weebly<![CDATA[What Google Remarketing Events and Parameters Should I Use for Automotive?]]>Thu, 11 Jun 2020 15:10:53 GMThttp://automotivedynamicads.com/dealership-digital-marketing-resources/what-google-remarketing-events-and-parameters-should-i-use-for-automotive

Google Dynamic remarketing allows you to automatically tailor your ads based on the Vehicle detail page (VDP) your users have interacted with during previous visits to your website but why is there no industry category for automotive?

That is a question only Google can answer but until they do, you can use the custom category with the following code snippet

  gtag('event', 'page_view', {
    'send_to': 'AW-775136534',
    'ecomm_prodid': '{{your-variable}}',
    'ecomm_pagetype': 'product',
    'ecomm_totalvalue': '{{your-variable}}',

If you need more help with implementing remarketing tags for Automotive, Chapter 5 of the Automotive Dynamic Ads course covers this topic in detail with a complete Google Tag Manager container build.